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What is the meaning of marketing automation?

Market automation is the name given to the process of effectively targeting customers with autonomously generated marketing messages across a number of channels like websites, emails, social media ads and text messages to attain sales goals or to generate leads.


Which marketing automation software is the best?

A number of software producers are providing their own versions of marketing automation solutions, the notable names in these are ActiveCampaign, Autopilot, Hubspot, SendinBlue, ConvertKit, Omnisend and Rejoiner. They provide automation up to the level you want. You can choose the one more focused on the type of marketing channel you are going to use.


Do I need marketing automation?

That depends on the size of your business. Marketing automation can be used if you are getting the same or better results with it than you got from the conventional marketing process. You can also solve the question for your own business by conducting a cost/benefit analysis of the cost of marketing automation and the benefits you are expected to get from it.


What are the benefits of marketing automation?

You can reduce the staff you hire by automating the marketing and still get the same results by marketing automation. If the cost is not too high for your business, marketing automation is the optimum solution.


How do you do market automation?

You select the marketing automation solutions you want to use for marketing automation and configure it according to your needs. It will generate messages and send them in bulk via text messages, emails, targeted ads and other channels of advertisement.