Google offers a free service known as the Google Tag Manager which can be used to deploy and manage marketing tags to your website or mobile app without having to make modifications to the code.

What does Google Tag Manager do?

Google Tag Manager can be very helpful in sharing information from one data source, say your website, to another like Google Analytics. Google Tag Manager is a very useful tool when you have to manage a number of tags to manage because it stores all the codes in one single place and makes the analytics and data sharing smoother.

When should I use Google Tag Manager?

You should use Google Tag Manager if you have a number of tags on your site. It can be difficult to share data across various platforms, like from your website to app and from app to mobile website. Google manager can work as your one-stop solution for managing all the tags you use on your website in an efficient way.

Where is Google Tag Manager?

Google Tag Manager is placed in the code of a website to track and manage all the tags on the website. Typically, one part of the code is inserted in the <head> portion of the website and the other is placed somewhere in the body of the website, preferably just after the <body> code.

What is the difference between Google Tag Manager and Google Analytics?

Google Analytics is a data collection tag that collects the data about your website’s traffic and shows it according to the location, age and other qualities of the visitors.

Google Tag manager, on the other hand, is a tool used to share analytics data across platforms and compare them. For example, you can add a tag for call conversion on your website and Tag manager will help you collect the data for call conversion on your website.